Petra View
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Project overview:
The project includes the establishment of an integrated tourist area in Petra city, which is considered one of the most famous tourist destinations in the world, including a themed hotel, a business center, an adventure center, a conference center, a resort, a commercial district and a health and wellness center. The Opportunity aims to provide a comprehensive tourism experience that combines health, entertainment, business, culture, and tourism in one location.
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Investment indicators:
- Expected investment volume: USD 101 million
- Internal Rate of Return, IRR: 14%
- Job Creation: 545
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Site features and characteristics:
- Project location: The Petra View opportunity is in the Petra tourist area in Jordan, one of the New Seven Wonders of the World and a global tourist destination. The location has stunning views of the Petra Archaeological Park location and the Pink Mountains of Petra, making it an ideal place to provide a unique tourist experience.
- Panoramic Views: The location features wonderful views of the famous pink mountains in Petra, providing stunning views of the sunset and the beauty of the surrounding nature.
- Its proximity to the archaeological location: The site is very close to the ancient city of Petra, which makes it easy for visitors to reach the main tourist attractions such as The Treasury, the Monastery, and the Siq.
- Advanced Infrastructure: The region has an advanced infrastructure that includes roads and basic facilities such as water, electricity, and communications, which facilitate the construction and operation of the opportunity.
- Tourist Attraction: Petra attracts many tourists annually from all over the world, enhancing the opportunity's attractiveness and ensuring a continuous flow of visitors
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Value proposition:
- Comprehensive Experience: The opportunity provides an integrated experience that includes health, adventure, business, tourism, and culture in one location, which attracts tourists from different parts of the world.
- The Unique Location: The opportunity’s proximity to the famous archaeological sites in Petra and the stunning views of the Pink Mountains make it an unparalleled tourist destination.
- Economic development: The opportunity will contribute to strengthening the local economy by creating new job opportunities and supporting local industries
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Important highlights of the project:
- High tourist demand: Petra is considered one of the New Seven Wonders of the World and attracts many tourists annually. In 2023, Petra received 1.2 million visitors, ensuring a constant flow of visitors.
- Diversity of services: Providing multiple services that meet the needs of different categories of tourists, including families, businesses, and adventure lovers.
- Expand MICE Tourism: By attracting international events and conferences, accommodation and purchases in the area will increase, supporting the local economy and providing new job opportunities. Also, it strengthens Petra and Jordan's status as a top tourism and convention destination, encouraging more future conference investments
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Opportunity details:
- Business Center: The business center includes a group of facilities and services that contribute to supporting economic activity and promoting innovation and development in the region. It aims to provide an ideal environment for work and interaction for local and international businessmen and investors.
- Themed hotel: The opportunity includes building a high-quality hotel that provides comfortable and enjoyable accommodation for visitors while providing all the necessary services and facilities.
- Resort: The opportunity includes building a resort characterized by a strategic location that provides charming views of the Petra area while providing services and facilities to visitors.
- Health Center: The opportunity includes the establishment of a health center and spa that provides visitors with the opportunity to relax and rejuvenate through treatments and body care.
- Commercial District: It includes a variety of stores and shops offering local and international products.
- Adventure Center: The wonderful landscapes of Petra provide exciting opportunities for adventure, and it is planned to establish an adventure center that will offer unique experiences.
- Conference Center: It contains multi-use halls to host local and international conferences and events.
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Investor role:
Design, build, finance, and operate the project
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Success factors:
- Strategic location in a famous international tourist area.
- Providing high-quality services and products that meet visitors’ expectations.
- Having a strong marketing plan and a network of relationships with travel agencies and tourism companies.
- Professional and effective management ensures the successful operation of the opportunity
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